Wishing Well
an informal strategies project

Wishing Well is a series of photo's of empty billboards in Romania. During a short, but intens period of economic growth in the early 2000, the public space was flooded with billboards. These advertisement spaces are since the crisis increasingly vacant. The promises of Western Capitalism gave way for a new phenomenon: an emerging emptiness in the busy cityscape. The white panels suggest a moment of respite.
Or a new beginning.

(wishing well consists of a variable amount of photographs of which these are three examples)