Breakfast Solutions - ad by informal strategies

Informal strategies started their project around IKEA Utrecht - a research project in the context of the Expodium residency - with placing an ad in the local street newspaper. This is a newspaper sold and partly produced by homeless and underpriveledged people from Utrecht. The advertisement is for the €1 breakfast at IKEA. This dirt cheap breakfast attracts many regular visitors which use IKEA's restaurant as a social meeting place. By placing the ad in a medium IKEA would never use themselves informal strategies wants to push the unexpected soup kitchen character of the multinational.